There are over 6,300 Verizon stores in the US. That’s 23x as many
Apple stores, 4x as many Samsung stores, 1,000 more stores than AT&T,
and almost as many stores as Wendy’s.
and almost as many stores as Wendy’s.
Technology accessories are a billion dollar business at Verizon, but everyone
knows us for wireless plans and phones, and no one thinks about us
as a place to get mobile and home tech accessories.
knows us for wireless plans and phones, and no one thinks about us
as a place to get mobile and home tech accessories.
The challenge
Increase Accessory Sales: Get people to think Verizon whenever they
need to accessorize their mobile or home tech. Show people that regardless
of their wireless carrier, when they need it now they need Verizon.
need to accessorize their mobile or home tech. Show people that regardless
of their wireless carrier, when they need it now they need Verizon.
Insight
Accessories aren’t purchased proactively,
they’re on a need-it-now basis.
For the visual campaign's, I 'played' with the Verizon logo tick,
like a checklist tick, to recreate a list of services offered by the Brand.
like a checklist tick, to recreate a list of services offered by the Brand.
The campaign activation by QR code suggests the nearest
Verizon store to you, thanks to geolocalisation.
The goal is to have Verizon as first choise.
The media view campaign was an OOH campaign in the places where people most commonly misplace their personal accessories, such as public transport.
The Board
Thank you
Art Direction // Dario Cozzi
Copywriting // Dario Cozzi
